HAWAII

FILL YOUR LIFE WITH ALOHA

The world needs more aloha.

The word aloha has roots in Proto-Polynesian language, and its usage in Hawaii dates back to the early 1800s. When broken down, its components reveal a profound meaning:

Alo: Presence, front, or face
Ha: Breath, life, or essence

Together, aloha translates to “the presence of breath” or “breath of life.”

Aloha isn't just a word; it's a philosophy. It embodies kindness, compassion, and respect for others and the environment. Long ago, Hawaiian elders taught children that aloha was a guiding principle for living harmoniously. This teaching was captured in an acronym that still resonates today: 

  • A – Akahai: Kindness, expressed with tenderness 

  • L – Lōkahi: Unity, expressed with harmony 

  • O – ʻOluʻolu: Agreeableness, expressed with pleasantness 

  • H – Haʻahaʻa: Humility, expressed with modesty 

  • A – Ahonui: Patience, expressed with perseverance 

These values form the foundation of the Aloha Spirit, which is even written into Hawaii's state law as a reminder for residents and visitors to live with mutual respect and compassion. Discover more about aloha here and be sure you share aloha when you’re in Hawaii.


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